The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Drill/Voice/Flag
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Choose or Lose
Agency: Blue Rock / New York
Client: MTV Category: Public Service/Political / Public Service/Political Television: Campaign
Waterboy
Agency: BETC Euro RSCG / Paris
Client: Evian Category: Consumer Television / Consumer Television Over :30 Single
Glen
Agency: Fallon New York / New York
Client: North American Coffee Partnership Category: Consumer Television / Consumer Television Over :30 Single
Snowflakes
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Over :30 Single
Belief
Agency: Goodby Silverstein & Partners / San Francisco
Client: eBay Category: Consumer Television / Consumer Television Over :30 Single
Picture Book
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / Consumer Television Over :30 Single
Little box
Agency: J. Walter Thompson Argentina / Buenos Aires
Client: Aerolineas Argentinas Category: Consumer Television / Consumer Television Over :30 Single
Bat Mitzvah
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Thanksgiving
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Wings
Agency: Publicis NY / New York
Client: TimeWarner/TBS Category: Consumer Television / Consumer Television Over :30 Single
Plastic Football
Agency: TBWA\Chiat\Day / San Francisco
Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Athletes
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Golfers
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Magnet
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Tennis Instructor
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Consumer Television Over :30 Single
Surfer
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Extra Cold Category: Consumer Television / Consumer Television :20 and Under: Single
Crying
Agency: DDB Brasil / São Paulo
Client: Companhia Athletica (Gym) Category: Consumer Television / Consumer Television :20 and Under: Single
Norwegians
Agency: Goodby Silverstein & Partners / San Francisco
Client: Diamond of California Category: Consumer Television / Consumer Television :20 and Under: Single
Popped
Agency: GSD&M / Austin
Client: Southwest Airlines Category: Consumer Television / Consumer Television :20 and Under: Single
"Synchronized Swimmer"
Agency: Mullen Advertising / Winston-Salem
Client: Sealy Category: Consumer Television / Consumer Television :20 and Under: Single
Walk
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Sylvania (Thailand) Ltd. Category: Consumer Television / Consumer Television :20 and Under: Single
Trees
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Keep Reading
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Read it before Hollywood does
Agency: leo burnett prague / Prague
Client: Association of librarians of the Czech Republic Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Box
Agency: Ogilvy & Mather / Santiago
Client: National Corporation Against Child Abuse Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Volunteers Needed Campaign
Agency: publicismojo auckland / Auckland
Client: New Zealand Blood Service Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Barcode Cage
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Einstein
Agency: Abbott Mead Vickers BBDO / London
Client: Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Stub
Agency: BBDO / Singapore
Client: Pfizer Pte Ltd Category: Newspaper / Newspaper Over 600 Lines: Single
Around The World
Agency: DDB Canada, Toronto / Toronto
Client: Energizer Category: Newspaper / Newspaper Over 600 Lines: Single
Since I
Agency: DDB Germany / Berlin
Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Single
Drawing
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
Tree House
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
GARAGE
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN/VOLVO S60 Category: Newspaper / Newspaper Over 600 Lines: Single
Fidel Castro's Speech
Agency: J. Walter Thompson / São Paulo
Client: Pfizer Category: Newspaper / Newspaper Over 600 Lines: Single
"Tommy"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Single
Hole
Agency: Leo Burnett India / Mumbai
Client: McDonalds Category: Newspaper / Newspaper Over 600 Lines: Single
Broom
Agency: Lowe Bull / Bryanston
Client: Unilever - AXE Category: Newspaper / Newspaper Over 600 Lines: Single
Elephants
Agency: Publicis Conseil / Paris
Client: Renault Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Mountain
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Sahara
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
Exam Cheat Note - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Police Officer - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Bus
Agency: Y&R Buenos Aires / Capital Federal
Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Single
"Left Behind"
Agency: Young & Rubicam / Kuala Lumpur
Client: Cerebos (M) Sdn Bhd Category: Newspaper / Newspaper Over 600 Lines: Single
Flag
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
We Gave Blood
Agency: BMF Advertising / Pyrmont
Client: Australian Red Cross Blood Service Category: Public Service/Political / Public Service/Political Television: Single
Voice
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Drill/Voice/Flag
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
05042T
Award:
2005 Advertising Merit Award
Agency:
Blue Rock / New York
Client:
MTV
Title:
Choose or Lose
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
05043T
Award:
2005 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
Evian
Title:
Waterboy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05045T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
North American Coffee Partnership
Title:
Glen
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05046T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Snowflakes
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05047T
Award:
2005 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
eBay
Title:
Belief
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05048T
Award:
2005 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
Picture Book
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05049T
Award:
2005 Advertising Merit Award
Agency:
J. Walter Thompson Argentina / Buenos Aires
Client:
Aerolineas Argentinas
Title:
Little box
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05050T
Award:
2005 Advertising Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV On-Air Promos
Title:
Bat Mitzvah
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05052T
Award:
2005 Advertising Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV On-Air Promos
Title:
Thanksgiving
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05053T
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
TimeWarner/TBS
Title:
Wings
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05054T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
adidas
Title:
Plastic Football
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05055T
Award:
2005 Advertising Merit Award
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Athletes
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05056T
Award:
2005 Advertising Merit Award
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Golfers
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05057T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Magnet
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05058T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Tennis Instructor
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05060T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05116T
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Guinness Extra Cold
Title:
Surfer
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05090T
Award:
2005 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Companhia Athletica (Gym)
Title:
Crying
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05091T
Award:
2005 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Diamond of California
Title:
Norwegians
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05092T
Award:
2005 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Southwest Airlines
Title:
Popped
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05093T
Award:
2005 Advertising Merit Award
Agency:
Mullen Advertising / Winston-Salem
Client:
Sealy
Title:
"Synchronized Swimmer"
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05094T
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Sylvania (Thailand) Ltd.
Title:
Walk
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05095T
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Trees
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05311A
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Keep Reading
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05312A
Award:
2005 Advertising Merit Award
Agency:
leo burnett prague / Prague
Client:
Association of librarians of the Czech Republic
Title:
Read it before Hollywood does
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05313A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / Santiago
Client:
National Corporation Against Child Abuse
Title:
Box
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05314A
Award:
2005 Advertising Merit Award
Agency:
publicismojo auckland / Auckland
Client:
New Zealand Blood Service
Title:
Volunteers Needed Campaign
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05315A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Barcode Cage
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05316A
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Economist
Title:
Einstein
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05047A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pfizer Pte Ltd
Title:
Stub
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05048A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Energizer
Title:
Around The World
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05049A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Henkel KGaA
Title:
Since I
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05050A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Drawing
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05051A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Tree House
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05052A
Award:
2005 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN/VOLVO S60
Title:
GARAGE
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05053A
Award:
2005 Advertising Merit Award
Agency:
J. Walter Thompson / São Paulo
Client:
Pfizer
Title:
Fidel Castro's Speech
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05054A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Tommy"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05055A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
McDonalds
Title:
Hole
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05056A
Award:
2005 Advertising Merit Award
Agency:
Lowe Bull / Bryanston
Client:
Unilever - AXE
Title:
Broom
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05057A
Award:
2005 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Elephants
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05059A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
G-Class Mountain
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05060A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
G-Class Sahara
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05061A
Award:
2005 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Exam Cheat Note - Use the Shine
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05062A
Award:
2005 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Police Officer - Use the Shine
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05063A
Award:
2005 Advertising Merit Award
Agency:
Y&R Buenos Aires / Capital Federal
Client:
Visa Argetntina
Title:
Bus
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05064A
Award:
2005 Advertising Merit Award
Agency:
Young & Rubicam / Kuala Lumpur
Client:
Cerebos (M) Sdn Bhd
Title:
"Left Behind"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05065A
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Flag
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05031T
Award:
2005 Advertising Merit Award
Agency:
BMF Advertising / Pyrmont
Client:
Australian Red Cross Blood Service
Title:
We Gave Blood
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05033T
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Voice
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05034T
